The Personal Touch: What You Really Need to Succeed in Today’s Fast Paced Business World

One of today’s leading public relations entrepreneurs shares her unique, personal philosophy for professional success, based on refreshingly down-to-earth principles. Terrie Williams, the president of one of America’s most successful public relations firms, outlines her basis for getting ahead: to do well in business you must do good. In this straightforward, user-friendly guide she tells how she began her powerhouse agency with Eddie Murphy as her first client. Using concrete examples from her own experience, she provides invaluable information and advice on building and maintaining relationships, developing a sterling reputation and’most importantly’giving back to the community a portion of one’s personal success.